Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision of the data has no consequences. This applies only insofar as no other information is given in the following processing procedures.
“Personal data” means all information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without giving any personal information.
Whenever you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log files (so-called server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominant legitimate interest in ensuring the trouble-free operation of our website and to improve our offer.

Contact

Responsible
Please contact us if you wish. The contact details of the person responsible for data processing can be found in our imprint.

Initiative contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves to process and answer your contact request.
If the purpose of the contact is to carry out pre-contractual measures (e.g. advice in the event of an interest to buy, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 letter b DSGVO.
If contact is established for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 letter f DSGVO out of our predominantly justified interest in processing and answering your enquiry. In this case, you have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you on the basis of Art. 6 Paragraph 1 letter f DSGVO.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided it. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. We will only use your e-mail address to process your request. Your data will then be deleted, unless you have agreed to further processing and use.

Customer account  – Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data in connection with orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. b DSGVO and is necessary for the fulfilment of a contract with you.
Your data will be passed on, for example, to the mail-order companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The extent of the data transfer is limited to a minimum.

Reviews   –  Advertising      

Data collection when writing a commentary
When commenting on an article or a contribution, we only collect your personal data (name, e-mail address, comment text) to the extent that you have provided it. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment, you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

If your comment is published, only the name you have given will be published.

In addition, your IP address will be saved when you submit your comment for the purpose of preventing misuse of the comment function and ensuring the security of our information technology systems. By sending the comment you agree to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Use of the e-mail address for the sending of newsletters
We use your e-mail address, regardless of the contract execution, exclusively for our own advertising purposes for newsletter dispatch, provided you have expressly agreed to this. The processing is carried out on the basis of article 6 paragraph 1 letter a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing that has taken place on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will then be passed on to a service provider for e-mail marketing within the scope of order processing. Your data will not be passed on to other third parties.

Use of the e-mail address for the sending of direct advertising
We use your e-mail address, which we have received in the course of the sale of a good or service, for the electronic transmission of advertising for our own goods or services similar to those you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is based on Art. 6 para. 1 lit. f DSGVO from our predominant legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. The contact details for exercising the objection can be found in the imprint. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

Dispatch service provider   –   Merchandise management      

Forwarding of the e-mail address to shipping companies for information on the shipping status
We pass on your e-mail address to the transport company within the framework of the contract processing, provided that you have expressly agreed to this in the ordering process. The forwarding serves the purpose of informing you by e-mail about the shipping status. The processing takes place on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Use of an external merchandise management system
We use a merchandise management system for contract processing within the framework of order processing. For this purpose, your personal data collected in the context of the order are sent to woocommerce transmitted.

Payment service provider     

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the computer system of a user. If a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and can decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website to their full extent.

Under the following links you can find out how you can manage the cookies of the most important browsers (including deactivating them):

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a change of page.

The use of cookies or comparable technologies is based on § 15 paragraph 3 sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f DSGVO out of our predominantly legitimate interest in ensuring the optimum functionality of the website and a user-friendly and effective design of our offer.

You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.

Analysis   –   Advertising tracking    

Use of Google Analytics
We use the web analysis service Google Analytics of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The data processing is used for the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide further services to the website operator in connection with website and internet use. The following information, among others, may be collected: IP address, date and time of the page view, click path, information about the browser and device used by you, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web memory in the browser and counting pixels, which enable an analysis of your use of the website. The information thus generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.
You can find more detailed information on terms of use and data protection at https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook pixel 
We use the remarketing function “Custom Audiences” of Facebook Inc. on our website. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”).
The purpose of the application is to target website visitors with interest-based advertising on the social network Facebook. For this purpose, the Remarketing tag of Facebook was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when visiting the website. This tells the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then see personalized, interest-based Facebook ads. Your data may be transferred to the USA.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.
You can find more detailed information on the collection and use of data by Facebook, on your rights in this regard and possibilities for protecting your privacy in the Facebook data protection information at https://www.facebook.com/about/privacy/.

Using Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and in this context conversion tracking (visitor action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Insofar as you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and ensuring compliance with the applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies are of limited validity, do not contain any personal information, and are not personally identifiable. If you visit certain pages on our site and the cookie hasn’t expired, Google and we can tell that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked across the sites of ads customers.
The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, we do not receive information that personally identifies users.
Your information may be transferred to the USA.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.
You can find further information and the Google data protection declaration at: https://www.google.de/policies/privacy/
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “related audience” feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
The application is designed to analyse visitor behaviour and interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymous data on the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely include previously viewed product and information areas.
Your data may be transferred to the USA.
The use of cookies or comparable technologies is carried out with your consent on the basis of § 15 para. 3 p. 1 TMG in conjunction with Art. 6 para. 1 lit. a DSGVO. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a DSGVO. You may revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent until revocation.
Further information on Google Remarketing and the corresponding data protection declaration can be found at: https://www.google.com/privacy/ads/

Plug-ins and others

Using the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with the applicable data protection laws.
This application is used to manage JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimizing our website to meet your needs.
The Google Tag Manager itself neither stores cookies nor processes personal data. It does, however, enable the triggering of further tags that can collect and process personal data.
You can find more information on terms of use and data protection here.
Use of Borlabs Cookie
On our website we use the Consent Management Tool Borlabs Cookie of the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give your consent to data processing via the website, in particular to set cookies, and to make use of your right of revocation for consents already granted.
The data processing serves the purpose of obtaining and documenting required consents in data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected: Date and time of the page view, information on the browser and device you are using, UID (randomly assigned, anonymous ID), opt-in and opt-out data. This data will not be passed on to third parties.
The data processing is carried out to fulfil a legal obligation on the basis of Art. 6 Para. 1 lit. c DSGVO.
Further information on data protection at Borlabs can be found at: https://de.borlabs.io/borlabs-cookie/
Use of Cloudflare
We use on our website the Content Delivery Network Cloudflare CDN of Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”). This is a supra-regional network of servers in different data centers to which our web server connects and through which certain contents of our website are delivered.
The data processing serves the purpose of optimising the loading times of our website and thus making our offer more user-friendly.
Among other things, the following information can be collected: IP address, system configuration information, information on traffic to and from customer websites (so-called server log files).
Your data may be transferred to the USA.
The processing is carried out on the basis of Art. 6 para. 1 letter f DSGVO from the legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data relating to you on the basis of Art. 6 para. 1 letter f DSGVO.
You can find more information on data protection when using Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/.

Rights of data subjects and storage period

Duration of storage
After complete contract implementation, the data will be stored initially for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the person concerned
If the legal requirements are met, you are entitled to the following rights in accordance with Art. 15 to 20 DSGVO: right to information, to correction, to deletion, to restriction of processing, to data transferability.
Furthermore, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO as well as to processing for the purpose of direct advertising.

Right of appeal to the supervisory authority
You have the right to complain to the supervisory authority under Art. 77 DSGVO if you believe that your personal data are being processed unlawfully.

Right of objection
If the personal data processing activities listed here are based on our legitimate interest pursuant to Art. 6 Par. 1 letter f DSGVO, you have the right to object to these processing activities at any time for reasons arising from your particular situation, with effect for the future.
After the objection has been made, the processing of the data concerned will be terminated unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

If personal data is processed for the purposes of direct advertising, you can object to this processing at any time by notifying us. Once you have done so, we will stop processing the data concerned for the purpose of direct marketing.

last update: 20.07.2020

Do you have any questions?

Do not hesitate to contact us!

Phone +43 660 641 33 31

E-mail: [email protected]